How to Conduct Effective Market Research

Pink sticky notes stuck to a wall

Market research helps you to understand if and why consumers would take an interest in a particular product or service. Market research pertains largely to consumer behaviour, which is influenced by a number of cultural, societal and personal factors. Market research is vital to a successful business plan, especially if you’re just starting out, and…

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How to come up with a killer business idea

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How do I come up with a great business idea when starting my own business?   If you’re looking to start a business, coming up with that all-important business idea can be the first stumbling block. Starting a business can be an uphill struggle, but nothing will propel you to the top quite like that…

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How Important is Social Media Marketing?

Social Media Marketing

Social media has become an increasingly integral part of any company’s marketing strategy and yet many companies are still yet to take full advantage of the benefits that it can bring to brand exposure and customer relations. In the last quarter of 2017, 1.37 billion active Facebook users visited the platform on a daily basis.…

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Retail Business Advice: Selling to the “Omnishopper”

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“Omnishopping” has become an increasing trend in retail and consumer behaviour. So, what is it, and how are retail businesses advised to accommodate for the rise of the omnishopper? What is omnishopping? Quite simply, an “omnishopper” is someone who uses a mix of both digital resources and brick and mortar stores when making retail purchases. This can be a shopper…

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Marketing Advice: How to Write Blogs for SEO

blog writing

Nowadays, SEO is a term that pops up a lot when talking about marketing advice. Maybe you’re a pro at it. Maybe you’ve heard of it, but aren’t quite sure how to reap the benefits. Maybe you have absolutely no idea what I’m talking about. SEO stands for “search engine optimisation” and it refers to…

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The resurrection of the email marketing campaign

email marketing

Surely the ever-growing rise in social media, mobile marketing and search engines means that email marketing is facing elimination, right? Wrong. Email marketing is actually one of the most profitable means of marketing. Many of us receive a barrage of automated marketing campaigns which swarm our inboxes on a daily basis, and never get opened.…

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Marketing to Millennials: selling to the generation that doesn’t speak.

Girl reading content on her mobile phone

Millennials are becoming increasingly tech-savvy, and increasingly important. Those now entering and leaving university need to communicate verbally far less frequently than older generations. The use of social media has taken the world by storm, with Millennials at the forefront of the whirlwind, and businesses have been left with no choice but to keep up…

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How to Start a Business: The Definitive Step-by-Step Guide

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How Do I Start a Business? Have you thought for a long time about setting up your own business? Perhaps you have a killer business idea? Or maybe you’re even just looking to get away from the 9 to 5. Either way, it’s one thing thinking about starting a business and another thing actually doing…

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The 3 Things That All Businesses Should Outsource

outsourcing

When it comes to running a start-up or small business, keeping your overheads in check allows you to allocate more revenue to operational growth, whilst also freeing up your time. Outsourcing can lead to consistency and continuity, tighter control of organisational expenses, risk management and an improved work/life balance. If these benefits appeal to you,…

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How GDPR Will Affect Your Marketing

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What is GDPR? The new General Data Protection Regulation (GDPR) is an EU regulation that will be coming into effect as of 25th May 2018. As it is an EU regulation, and not a directive, it will be immediately enforceable by law as of this date, with hefty fines to be put in place for those…

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