Retail Business Advice: Selling to the “Omnishopper”

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“Omnishopping” has become an increasing trend in retail and consumer behaviour. So, what is it, and how are retail businesses advised to accommodate for the rise of the omnishopper? What is omnishopping? Quite simply, an “omnishopper” is someone who uses a mix of both digital resources and brick and mortar stores when making retail purchases. This can be a shopper…

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